We’ve always enjoyed working with Paparazzi, supporting their events over the years with a range of design and print solutions, so it was great to help them further enhance their outdoor presence with custom-branded sail flags.
As the events grew in scale and visibility, we were delighted to help strengthen on-site branding, especially in outdoor and high-traffic areas where impact matters most. The aim was to create something eye-catching, portable and easy to deploy, while remaining consistent with the established Paparazzi identity.
To achieve this, we produced a series of fully printed sail flags to stand out and draw attention from a distance. The tall, flowing format naturally creates movement, helping the branding stay visible and engaging in changing outdoor conditions. The rotating pole system ensures the flag maintains its shape in the wind, avoiding wrap-around and keeping the artwork clear at all times.
Standing at almost four metres high once assembled, the flags provide strong eye-level brand visibility, making them ideal for guiding visitors, marking entrances or reinforcing the event’s presence across the venue.
Alongside visual impact, practicality was equally important. The flags were supplied as a portable, reusable solution, quick to assemble and easy to transport between events. The weighted base options provide stability outdoors, while still allowing flexibility for indoor use at exhibitions or promotional spaces.
The finished result is a simple, effective addition to the Paparazzi event toolkit, helping to elevate brand presence, improve wayfinding, and create a more professional, cohesive environment for visitors.
