As part of our ongoing focus on high-impact branded merchandise, we produced a series of custom-printed directors' chairs to support Far’n’Beyond’s presence at outdoor events and summer meetings.
Designed to showcase our identity in a relaxed but professional setting, these chairs combine comfort, portability, and bold visual branding.
At Far’n’Beyond, we wanted to use our studio's outdoor spaces for breaks and meetings, with branded director's chairs to help reinforce our values.
The brief for this internal project was simple: produce something functional, eye-catching, and in line with our visual identity that could be reused throughout the summer.
We opted for traditional wooden directors' chairs, built for strength, comfort and portability. The canvas fabric was fully custom-printed with one of our signature landscape visuals, paired with the Far’n’Beyond logo and a vibrant colour gradient.
This created a striking contrast between the natural wooden frame and the digitally printed artwork — offering a tactile example of our print capabilities.
The directors' chairs were supplied with interchangeable covers, allowing for future designs to be swapped in as required. The result is a versatile piece of promotional furniture that can support different campaigns or brands under the Far’n’Beyond umbrella.
Used across networking events, pop-up spaces, and informal outdoor meetings, the branded chairs provided a relaxed yet consistent brand presence. Lightweight and foldable, they’re ideal for travel, with the added bonus of doubling as a talking point for potential clients.
Built for durability and designed with care, they serve as a working showcase of how quality-branded furniture can elevate the brand experience in even the most casual settings.
