As Match Night Sponsors for the Leeds Knights, the team at Far’n’Beyond wanted to create something that would energise the crowd while demonstrating the impact of well-executed printed merchandise.
Having had success with our branded cardboard megaphones, we decided to switch to another eco-friendly promotional product and produce custom-printed paper supporter flags.
Paper flags remain one of the most effective ways to create instant atmosphere inside an arena. Lightweight, cost-efficient and easy to distribute at scale, they transform spectators into participants while delivering high-visibility brand exposure throughout the venue.
For this activation, we developed bold, double-sided artwork that incorporates the Leeds Knights identity and a strong “Let’s Go” supporter message, ensuring the flags feel authentic to the club while maintaining sponsor presence in a balanced, considered way.
As always, our in-house creative team carefully positions logos, typography, and colour to maximise impact from a distance while remaining clean and legible up close. A dedicated call to action was integrated into the design, directing supporters to a themed ice hockey landing page via a short URL and a scannable QR code. By doing so, the flags became more than crowd accessories; they became measurable marketing tools that connected physical activation with digital engagement.
We’re delighted to welcome Far’n’Beyond back as Match Sponsors once again. They’re a fantastic organisation to work with and the addition of the branded flags is a great way to enhance the match night experience for our supporters.
Verity Thomas, Partnership Manager at the Knights
Fully recyclable, printed and fulfilled in Yorkshire and UKCA certified, we are proud to be a market-leading paper flag producer, producing paper flags for many high-profile sporting brands, including Formula One teams.
Managed in-house, we are in full control, enabling us to respond to challenging lead times and ensure we achieve the very best for our clients, including our own projects!
Custom paper flags are a simple but powerful promotional product. Whether used for sporting fixtures, festivals, corporate celebrations or brand activations, they provide immediate visual unity, encourage audience participation and offer valuable surface area for messaging and campaign integration. When designed strategically, they not only build atmosphere but also drive measurable engagement beyond the event itself.
If you are planning an upcoming event and want to create impact at scale, our team can design, print and fulfil custom paper flags tailored to your brand and campaign objectives.
