Printed in full colour with detailed silver foiling, these high-quality branded Christmas crackers were distributed to Boodles stores across the UK to raise funds for children’s education charity, Street Child.
The Really Good Branding team hand finished each of the UK-made Christmas crackers, before packing them securely in our cracker retail boxes.
Thanks to our retail box printing service, we managed the full production and fulfilment process for the client, from concept to delivery, making sure the crackers arrived in Boodles stores in time for the festive season.
Boodles is a luxury jeweller and jewellery designer. Founded in Liverpool in 1798, the brand prides itself as the leading retailer of fine diamond jewellery in the UK.
With stores in the UK and Ireland, and a flagship store on New Bond Street, London, we needed to capture Boodles’ brand luxury in our Christmas crackers. It was also important to Boodles that the crackers were made in the UK, which is still the home of its headquarters today.
Boodles’ luxury branded Christmas crackers had a purpose: to raise funds for the UK-based education charity, Street Child. The charity aims to give vulnerable children in Asia and Africa the chance to go to school and learn, as well as provide them with protection and empower families living in poverty
Street Child relies entirely on fundraising and donations, so Boodles chose to give the proceeds of every sale of their branded Christmas crackers directly to the charity.
Our retail box printing team needed to capture both the premium quality of the Boodles brand while showcasing the Street Child partnership, attracting shoppers looking to make an ethical purchase. To do that, we printed the UK-made Christmas crackers in full colour, using Boodle’s elegant pink brand colourway, and applied the chosen design in detailed silver foiling.
We finished each cracker with a sleek black bow, then displayed them in a presentation box with both the Boodles and Street Child logos featuring prominently on the front. The reverse of the box included ingredients, storage instructions, and allergy advice, as well as letting customers know they’d made a donation to Street Child by choosing the branded crackers.
Boodles is proud of its UK heritage, so focussing on both British manufacturing and sustainability was hugely important. Every part of our production and fulfilment process took place here in the UK, using local materials and suppliers, with the Really Good Branding team managing every stage of the process from our Leeds-based site.
Christmas crackers presented in branded boxes put your business and its values in focus for the festive season. Our full production service takes place here in the UK, using as many local products and providers as possible. We create Christmas cracker concepts, then our retail box printing team produce the products in house before taking care of fulfilment and delivering directly to your stores UK wide.
