Creating memorable promotional merchandise is often about finding products that connect directly with a campaign, and these custom-shaped car air fresheners produced for the Five Guys and Jimmy’s collaboration did exactly that.
Designed to support the launch of the limited-edition Five Guys x Jimmy’s Iced Coffee Milkshake, the air fresheners transformed one of the campaign’s key visual assets into a practical giveaway that customers could continue enjoying long after their milkshake had been finished.
Five Guys is renowned for its made-to-order burgers, fries and highly customisable milkshakes, while Jimmy’s has built a loyal following through its range of ready-to-drink iced coffee products.
To celebrate their partnership, the two brands launched a special-edition iced coffee milkshake, combining the indulgence of a Five Guys shake with the smooth coffee flavours associated with Jimmy’s.
As part of the wider promotional activity, custom air fresheners were developed to help extend campaign visibility beyond the restaurant environment and create a fun keepsake for customers.
Rather than using a standard shape, the air fresheners were die-cut to replicate the limited-edition milkshake itself, complete with whipped cream topping, coffee beans and co-branded Five Guys x Jimmy’s artwork.
“We love the car air fresheners. They look and smell great and were a successful addition to the campaign. The ordering process was straightforward, and the team were responsive and efficient!”
Sophia. Five Guys
This instantly recognisable design helped strengthen the connection between the promotional giveaway and the featured product, creating a piece of merchandise that felt like a natural extension of the campaign rather than a standalone branded item.
To complement the collaboration, the fragrance selected was Roast Coffee, reinforcing the coffee theme and helping create a multi-sensory brand experience.
The powerful scent was perfect for the Five Guys x Jimmy’s promotion, helping maintain awareness of the partnership while giving customers something useful, memorable, and highly relevant to the campaign.
Projects like this demonstrate how creative merchandise can help bring a marketing campaign to life.
By combining custom shapes, great artwork and a carefully selected fragrance, the finished air fresheners created an engaging promotional product that reinforced both brands whilst celebrating a unique limited-time collaboration.
