Taking a fresh look at their marketing, Liverpool John Lennon Airport and the Smooth FM marketing teams were on the search for the perfect promotional giveaway, to promote parking availability at the airfield.
Opened in 1933 it is one of the UK’s longest established operational Airports and offers flights to over 60 destinations, with a focus on customer experience - including straight forward parking.
Measuring 80mm in width the printed car air fresheners were then cut out to the exact shape of the artwork supplied by the radio stations creative team.
The biggest decision with any fragranced product is selecting the scent - which in this case was Mango from our fruity collection. Scents available cover our best sellers such as forest berry, ocean and new car through to flowers and forest fragrances and a very seasonal Christmas tree.
At Really Good Branding we always celebrate a mix of a practical promotional gift alongside synergy with the campaign. The custom shape printed Air Fresheners for the airport combined these fundamental values perfectly.
Packaged individually in heat-sealed bags to ensure each product remains fresh, all our scented products are produced to the highest standards.
Our printed car air fresheners can be cut out to any bespoke shape within an 80mm square area including circles, cars, flowers, trees and outlines of brand logos. The Really Good Branding design team can also assist with developing your design and offer guidance where required.
Each of the finished promotional items is supplied with a fitted elastic hanging loop for easy application and hold their smell for several weeks. Additional print such as header cards and inserts can also be produced which are often used for clients looking to retail the air fresheners.
As part of the campaign the team also produced a giant cut out aeroplane selfie frame for customers to take photographs and drive social media engagement.