To support the launch of the Oasis by Rachel Stevens fashion collection — a capsule wardrobe of wardrobe staples designed in collaboration with singer-songwriter Rachel Stevens — we produced a bespoke range of branded candles for influencer giveaway gifts.
The Oasis collection included curated pieces across knitwear, tailored dresses, and occasion-ready wardrobe items, marking a high‑profile collaboration between Oasis and Rachel Stevens that generated significant buzz on social channels and fashion press.
For this promotional activity, Far’n’Beyond worked closely with the client’s creative team to translate the Oasis by Rachel Stevens aesthetic into a set of premium printed candles and stylish retail packaging. Each candle was handcrafted with soy wax and cotton wicks for a clean, high‑end finish, reinforcing the boutique lifestyle feel of the fashion collection.
We designed minimalist, monochrome labels and outer boxes that complemented the sophistication of the Oasis brand, making them ideal for gifting and social sharing by influencers and fashion editors.
The candles were distributed as part of an influencer gifting programme timed to coincide with the launch of the Oasis by Rachel Stevens collection. The aim was to place a lifestyle product directly in the hands of key influencers, extending the campaign's reach beyond fashion into lifestyle, interiors, and sensory experiences.
We handled everything from artwork adaptation to print production and packaging — ensuring a consistent, premium look that reflected both the fashion collection and the candle's quality.
All our candles and printed packaging are produced in the UK with a focus on quality and attention to detail. The outer packaging was printed in full colour with crisp, clean typography that placed the brand name front and centre, while the candle jars themselves carried matching printed labels for a unified presentation.
As part of the delivery strategy, these gift items were packaged and dispatched to influencers ahead of the public collection launch, amplifying anticipation and engagement for the new Oasis capsule collection.
By creating a physical, sensory item — something that influencers could unbox, photograph, and demonstrate — the promotional candles helped broaden the lifestyle narrative around Oasis by Rachel Stevens. Gifting bespoke printed products like this enhances the brand's audience perception, encourages organic content creation, and deepens emotional connection beyond the core product range.
