Picturehouse Cinemas approached us to create exclusive branded Christmas crackers for customers to buy in their cinemas nationwide. The crackers would be the perfect gift to give to somebody who loves the cinema, with the added element of raising money for charity.
UK cinema network, Picturehouse Cinemas, introduce themselves as ‘neighbourhood cinemas’, bringing local people together with their on-site café bars, live events and, of course, film screenings. They approached our team looking for a product that could be branded and sold in their cinemas while bringing a sense of fun and seasonal spirit.
They chose our luxury branded charity Christmas crackers, combining the festive feeling with a serious message: the chance to raise funds for their charity partner, Refuge.
Our Really Good Branding team began by bringing the Picturehouse Cinemas’ branding together with a Christmas-red and festive design. We applied this colour scheme across the Christmas crackers themselves and the box packaging, printing in full colour with detailed spot UV finishing.
On the back of the box was a clear description of what buyers would find inside each cracker.
Naturally, we packaged each cracker with the usual Christmas traditions: hats, jokes and chocolates!
The client was keen to show how the crackers represented real value for money, so the packaging revealed that each cracker contained a voucher for a free cinema ticket and a free drink. To truly top off the Christmas crackers as a perfect gift, we finished each cracker with a sleek silver bow, then displayed them in a presentation box.
Picturehouse Cinemas’ charity partner is Refuge: the largest domestic abuse organisation in the UK. Refuge supports women and children to overcome the impacts of abuse and rebuild their lives.
Naturally, Picturehouse Cinemas wanted to raise awareness of this partnership and the immensely important cause in their marketing. They asked our retail box printing team to include the Refuge logo on the bottom right corner of every single box to show that Picturehouse donated £1 from every Christmas cracker box sale to Refuge.
Sustainability was a big part of the project for Picturehouse Cinemas. The company aims to set an example for how cinemas can best reduce energy consumption and waste, so they wanted to combine that ethos with an eco-friendly approach to Christmas cracker production.
At Really Good Branding, we commit to caring for the environment and doing what we can to protect the world we live in. Picturehouse Cinemas were enthusiastic that every part of the product and fulfilment process took place here in the UK. We used local material and suppliers where possible and managed every stage of the process from our Leeds-based site.
Once we’d created the Christmas crackers, our team packaged them securely, by hand, into the cracker boxes. Our attention to detail started at concept and carried through to full final delivery, managing the complete production and fulfilment process for the client.
Really Good Branding’s design, product sourcing and retail box printing all takes place here in the UK, creating Christmas crackers that arrive in time to boost your business. Our in-house, UK-based team take care of everything, from product sourcing and concepts to delivery directly to store, putting your business front of focus for festive sales.
