We were pleased to produce a range of custom-branded softshell jackets for GWR, combining practical outdoor workwear with a clean and professional corporate appearance.
Produced in white with contrasting dark detailing, the jackets featured the GWR logo printed on both the chest and rear panels, helping create a consistent, highly visible brand identity across the team.
Great Western Railway (GWR) operates rail services across the South West, Wales and London, helping connect millions of passengers through regional and long-distance travel networks each year.
Corporate clothing plays an important role in helping businesses present a professional, unified appearance, particularly for staff attending client meetings, events, site visits, or external projects.
For this project, the softshell jackets were selected for their smart appearance, lightweight feel and practical everyday performance. The waterproof and wind-resistant outer layer makes them well-suited to year-round use, while the fitted styling and full-zip front provide a modern corporate look suitable for both indoor and outdoor work environments.
The white garment colour helped the dark green GWR branding stand out clearly without overwhelming the overall design, creating a simple and effective branded finish.
Following our standard proofing process, the GWR logo was carefully sized and positioned to ensure strong visibility from both the front and the back of the garment, improving brand recognition while maintaining a clean, on-brand appearance.
Produced to the highest standard, with colour accuracy, positioning and attention to detail all key priorities, we are delighted with the finished look of these highly desirable branded jackets.
Large rear branding is particularly effective for branded workwear, where distance visibility is important, while the smaller chest logo provides a more subtle, professional finish for day-to-day wear.
By balancing both applications, the finished jackets delivered a combination of practicality, comfort and brand consistency across the team.
At Really Good Branding, we supply custom branded clothing and promotional apparel for businesses, events and organisations across the UK.
From embroidered workwear and printed softshell jackets to branded outdoor clothing, uniforms, and promotional garments, we help businesses create professional, long-lasting apparel designed for everyday use.
