We were delighted to work with Paco Rabanne on the production of these exquisite mirror effect silver laminated branded crackers to showcase their fragrances over the festive period.
Developed specifically for the globally renowned perfume brand, which has a reputation for bold creativity and innovation, the crackers were given their silver foil effect lamination before being stamped with a matt black foil block of the Rabanne logo.
The crackers were then die-cut and machine-glued before being hand-assembled by our in-house fulfilment team with a mix of perfume samples from their gold and metal fragrance collection.
To finish the crackers, we tied each one with a luxurious black ribbon to contrast the reflective foil.
As the leading supplier of UK-made branded crackers, we were perfectly placed to develop a bespoke solution to meet the team's requirements at Paco Rabanne and control production to ensure delivery was made ahead of the campaign activation.
With the sample cards supplied ahead of the order, our packaging team quickly established the adjustments required for the square-shaped crackers to hold the perfume samples securely.
The project's next phase was to consider the impact of the reflective silver lamination on the production process and ensure the print method would achieve the desired finish.
We are delighted that the event crackers and campaign were such a great success and look forward to working on future projects with the international brand.
