To celebrate the launch of pop star Anne-Marie's new album, Therapy, we designed and produced influencer gift boxes for our client Atlantic Records.
The promotional gift boxes were manufactured and printed before being filled with a selection of gifts inspired by Anne-Marie before being packaged and distributed directly to broadcasters and influencers on the day of the album release.
Promotional Gift Boxes & Locally Sourced Gifts
Each promotional gift box was printed in full colour with artwork supplied by the record label that reflects the album artwork.
The box itself was then carefully packaged with gifts, including Beautiful lilies (locally sourced by our production team), branded colouring pencils, printed welcome cards, a custom-designed colouring book and a copy of the new album.
The album release also coincided with one of the hottest weeks of the summer, which presented various challenges for the production timeline. With the lilies collected in the early morning hours, it was a dash to ensure the lilies were protected from the heat and safely packaged into all the gift boxes and dispatched on time to ensure they were still Breathing on arrival.
Branded Influencer Gift Boxes
With the album branding and Anne-Marie's name on the box, there is no doubt for recipients, Who I Am from.
The box was printed directly to the cardboard board without any lamination to be easily recycled. However, we are confident that most recipients will want to keep it as an attractive storage product.
Managing the process from design to delivery, our next day courier partner made sure not one influencer gift box took Way Too Long to arrive.
Every promotional box was delivered with the recipient exactly on the album launch day, with a message encouraging them to 'Tell Your Girlfriends' to download Anne-Marie's new music once released.
An influencer gift box is a great way to share a strong brand image that encourages people with a huge audience to talk about your products and services on social media.
A positive message with an eye-catching design and gifts that recipients will appreciate and use is a great way to start the conversation about your product or service.
As a full-service agency, we are perfectly placed to manage the whole process from concept to delivery. So why not explore our promotional product options here.