13 Sep RGB supports Promotional Products Week
Really Good Branding based in Yorkshire is supporting Promotional Products Week (PPWeek).
Promotional products are regularly used and include everything from branded pens, mugs, calendars, USBs and sticky notes to confectionery, clothing, keyrings, sports bottles, stress products and much, much more.
Such products are used at seminars and conferences, as exhibition stand giveaways, as Christmas gifts, rewards and to support charity fundraising, giving constant brand exposure on a modest marketing budget.
This national campaign, created by the British Promotional Merchandise Association (BPMA), is designed to raise the profile of the promotional merchandise market among end-users and show its power and effectiveness, demonstrating why it should be used as part of an integral marketing campaign.
As part of its ongoing initiatives PPWeek, will be sharing the findings of over 100 marketers who were questioned over their perceptions of promotional branding and what part it plays in the overall marketing mix.
The UK promotional products market is worth £858,000 million per annum, which is more than the UK champagne industry (£599 million), the UK cooking sauces and seasoning industry (£700 million) and the UK designer clothing industry worth (£750 million).
Managing Director Adam Moody said: “We are pleased to be lending our support to this initiative and know that it will do a great deal to raise the profile of promotional merchandise and show that it is much more than just a freebie.”